Everysecond,47Americansaresearching
foradentist—
aretheyfindingyou?
If patients can't find you on Google, they're booking with your competitor right now. Every day your practice goes unnoticed online is another waiting room filled — just not yours. I build dental websites that fill your chair with new patients on autopilot, without spending a cent on paid ads.
When a patient searches 'dentist near me,' your name appears first.
Every page is built to make booking feel effortless.
First impressions happen in 0.05 seconds. Yours will win.
Track calls, bookings, and new patients.
Builds confidence before the first visit.
Strategy before pixels. Twenty-six years of refining how design earns trust.
I started as a designer, became a marketing director, then a product photographer. Every project here is shaped by all three lenses — aesthetics, persuasion psychology, and measurable performance.
Started designing in 2000. Twenty-six years of creative craft, branding, and digital strategy.
Formal training in UX, branding, and typography. A foundation that informs every design decision.
Every project shaped by one senior eye. No handoffs, no junior teams, no diluted vision.
Most dental websites are invisible online.
Having a website is no longer enough. If it doesn't rank, build trust instantly, and convert — you're losing patients to the practice next door, every single day.
A digital brochure.
- Slow load times, poor mobile UX
- Stock photos that look generic
- Invisible on Google search
- No clear booking path
- Built once, never measured
A patient-acquisition engine.
- Psychology-backed booking funnels
- Custom dental editorial photography
- Local SEO architecture that ranks
- Trust signals where they matter most
- Measured, refined, optimized monthly
Cinematic case studies. Built to be felt before they're read.
Walnut Whitney Dental
An editorial, art-directed identity for a modern aesthetic practice. Serif-led typography and a transformation-first narrative reframe the practice as a destination for cosmetic dentistry — not a commodity.
Oak Leaf Dental
A cinematic dark-mode site for a long-standing Fair Oaks practice. Built around trust, clarity and a frictionless booking path — with a light-mode toggle and conversion-tested CTAs throughout.
Healthcare, care homes, and brand systems.
Adjacent work that informs the dental practice — same standards of clarity, restraint, and craft.
A beautiful website that nobody finds is useless. Your website should work as your best salesperson.
Designed for decisions, not decoration.
Every layout choice maps to a measurable patient behavior — from search intent to booked appointment.
Trust signals where they matter.
Authority cues, social proof, and tone calibrated to the moment a patient is deciding.
Editorial imagery, not stock.
Practice-specific photography that communicates clinical excellence and warmth.
Architecture that earns rankings.
Local schema, site speed, internal linking, and content built for California's competitive keywords.
Six stages. Precision from first call to ongoing optimization.
Audit, competitor map, patient intent research.
Identity refinement, voice, visual language.
Custom UI architected for conversion.
Schema, speed, content frameworks.
Funnel testing and trust optimization.
Ongoing monitoring, iteration, and reporting.
Your practice deserves more than a generic website.
Tell me about your practice. I'll review your current site, your local search position, and send back a candid assessment within two business days — at no cost.